What is the Everyday Champions program?
Everyday Champions is a national program to promote tennis and the daily consumption of milk and milk products as part of a healthy lifestyle. Tennis Canada and Dairy Farmers of Canada (DFC) have joined together for 3 years to launch the Everyday Champions program, one of whose goals is to talk to people in their communities and reward those who champion active lifestyles and everyday healthy eating.
How does the Everyday Champions program work?
Dairy Farmers of Canada and Tennis Canada will be present at some tennis and non-tennis related events across Canada over the next year—tournaments, championships and community events, etc. Participants at these tournaments and friendly gatherings will be invited to take part in organized activities while also enjoying delicious milk-based snacks. A champion will be designated at each event to receive an award certificate for his or her overall community involvement and the values he or she defends.
Event organization kits will also be available to tennis clubs and 
community groups. The kits are packed full of tools and resources for adding fun and enjoyment to events. This year, approximately 175 kits will be sent out to these tennis clubs and community groups across Canada.
What is an Everyday Champion?
Everyone has the power to be an Everyday Champion. Now, Tennis Canada wishes to recognize these outstanding individuals for their contributions, both on and off the court. Everyday Champions must embody the following to be nominated and considered for selection:
• Enjoy the healthy rewards of milk products
• Display good sportsmanship
• Display a positive attitude
• Engage in and promote healthy, active lifestyles
• Embrace and showcase the values of Tennis Canada and Dairy Farmers of Canada
• Embody volunteerism and community service
• Strive for excellence on and off the tennis court
• Embrace the values of fair play and honesty
Examples of Everyday Champions
Nominees may include, but are not limited to, the following individuals:
• Court maintenance staff
• Team captains
• Volunteer club executives
• Ball persons
• Event drivers
• Tournament organizers
• Club tournament champions
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